TriboDENS

ROLE: Designer, Motion Designer PROJECT: Brand Identity & Motion PROJECT: After Effects, Illustrator

A brand identity and motion system for TriboDENS, translating the complex science of tribology into a simple visual language based around movement, interaction and interlocking surfaces.

The identity uses clean geometric forms, overlapping elements and colour to represent the interaction between moving mechanical components.

The system was developed across the wider TriboDENS product range, creating a consistent relationship between the main identity and its individual solutions. Motion forms an important part of the brand, with logo and start-up animations bringing the idea of movement and interacting surfaces to life.