Powerbase

ROLE: Designer, Art Director PROJECT: Environmental Graphics & Interior Branding TOOLS: Illustrator, Photoshop, InDesign

A bold environmental identity for Loughborough University’s Powerbase gym, combining large-scale graphics, typography and functional training elements to create an energetic, performance-focused space.

The project brought together environmental graphics, large-scale typography, motivational messaging and functional training graphics. A high-impact black and pink visual language was applied across walls, ceilings, training zones and equipment areas, creating a cohesive environment that feels unmistakably Loughborough Sport.

The designs balance visual impact with function, from wayfinding and training markers to motivational graphics, creating a space that supports performance while reinforcing the Powerbase identity.