DigiLabs

ROLE: Designer, Illustrator, Motion Designer PROJECT: Brand Identity, Character Design, Motion & Environmental Graphic TOOLS: Cinema 4D, After Effects, Illustrator, Photoshop, InDesign

A bold, evolving identity created for Loughborough University’s DigiLabs, bringing immersive technology, digital learning and innovation to life through vibrant graphics, motion, 3D and character design.

Designed to work across both physical and digital environments, the identity transforms the DigiLabs spaces into immersive experiences that inspire, engage and showcase new ways of learning.

The visual system was developed across environmental graphics, digital content, campaigns and character design, creating a flexible identity that could evolve alongside the technology and the different DigiLabs spaces.