Charnwood Champions
ROLE: Designer, Illustrator, Motion Designer PROJECT: Brand Identity, Character Design, Illustration & Motion TOOLS: Cinema 4D, After Effects, Illustrator, InDesign
A playful environmental education identity bringing science to life through character, colour and discovery. Charnwood Champions uses a family of characters to help audiences explore everything from flooding and biodiversity to climate, energy and Earth observation, creating an engaging visual system that works across schools, digital platforms and the wider community.
The characters give different areas of environmental science their own personality, making complex subjects more approachable and engaging for a wide range of audiences. The flexible visual system extends across educational materials, campaigns and digital content, with illustration and animation helping bring the characters and their stories to life.